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About InMotion

InMotion Ventures invests in high-growth companies in the mobility and smart transportation sector. Powered by Jaguar Land Rover, we’re dedicated to backing innovations that will change the way we move – forever.

We invest globally at all stages from Seed to Series B, and our London-based Accelerator programme offers pre-seed investment and hands-on support to 10-15 early stage startups every year.

Alongside our core investment activity, we also collaborate with the wider Jaguar Land Rover business to develop new products and services that provide better experiences for both new and existing customers.

The way people and goods move – perhaps more than any other aspect of our lives – is changing at an unprecedented pace. InMotion believes that by harnessing the power of technology, we can tackle the challenges these changes present and make space for the things that matter most; discovering new ways to explore the world around us, spending time with our friends and family and taking back control of our daily lives.

What unites the companies in the InMotion Ventures portfolio is their single-minded drive to improve the way we move. They are creating better ways to travel, re-imagining the future of vehicle ownership and stopping at nothing to transform the face of transportation and mobility.

Meet the Sponsor

Adrian is the corporate strategy director of Jaguar Land Rover, and the executive board member responsible for InMotion.

With over 18 years of board level experience in the automotive industry, he brings with him a wealth of experience that will ensure InMotion is at the forefront of innovation in modern travel and transport.

With an enthusiasm for brands and customer driven innovation, Adrian’s personable leadership qualities are key to cultivating a dynamic and creative environment at InMotion that encourages others to be bold and inventive.

His passion/interest for technology led him to study mechanical engineering and metallurgy at the University of Wolverhampton. He later went onto complete a diploma in management at Henley Management College and has worked for Porsche, Bentley, Volkswagen and SAAB.

Adrian Hallmark

Meet the Team

The InMotion team combines extensive experience in the field of smart transportation with expertise across four key areas: Product, Operations, Technical and Growth


Sebastian Peck

Managing Director

Kim Rowbottom

Operations (HR & Talent)

Guto Gaspar

Product (Innovation)

Ben Scallan

Product (Innovation)

Steve Wright

Growth (Digital Comms)

Matt Bailey

Growth (Business Development)

Laura Moore

Growth (Marketing & Comms)

Laura Lucas

Growth (Head)

Mark Oakley

Venture Partner

Audrey Seynhaeve

Growth (Project Management)

Klaudia Doerffer

Tech (Service Design)

James Nettleton

Operations (Accelerator)

Meg George

Operations (Office)

Giorgia Sterza

Operations (Talent & Community)

Richard Cappin

Tech (Growth Marketing)

Vishnu Hariharan

Growth (Investment)

Paul Theobald

Tech (UX/Front End)

Mark Newman

Alex-Cropped - Original

Alex Blakemore

Venture Partner

Joe Turner

Tech (Full Stack/DevOps)

Magda Wochnik

Product (Innovation)

Juha Ristolainen

Tech (CTO)

Sam Cropper

Venture Partner