As a phenomenon, megatrends can be categorised as seismic, global movements that trigger a profound shift in attitudes and behaviour. In terms of scale, think big … really big.
Here’s an analogy. The difference between something that is classed as a trend and something that is considered to be a megatrend is kind of like the difference between a Game Boy and an iPhone – both are hugely popular handheld devices, but only one has permanently shifted the way in which we communicate, behave and do business .
When it comes to urban mobility, there are four big megatrends to be aware of.