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InMotion Seed Programme

Supporting startups

InMotion Ventures – powered by Jaguar Land Rover – invests in mobility, transportation and travel companies. We’ll help you transform the way the world moves.

About the programme

We’re looking for world-class transport and travel startups

New technologies and consumer needs are changing the way we move forever. This rapid change creates a unique opportunity for startups to build hugely valuable businesses. The InMotion Seed Programme supports and invests in the most talented entrepreneurs in this space.

As well as funding you, our team of entrepreneurs, designers and developers will work tirelessly to support your growth. The Seed Programme is part of InMotion Ventures, which also makes later stage investments (from Seed to Series B). So even if the programme isn’t the right fit for your company, we’d still love to hear from you.

What we offer

Invaluable resource and expertise

As well as funding you, our world class team of entrepreneurs, designers and developers will work tirelessly to support your growth.

  • Investment

    We provide investment to all teams joining the seed programme. We do not set a standard amount. Instead we aim to work with each business to provide the right amount of funding, with the right terms, for each team.

  • Deep Expertise

    Work side-by-side with experienced Venture Partners, who have started, built and exited their own start-ups, as well as in-house experts in finance, marketing, design and tech. Our job is to help you make good decisions, quickly.

  • Personal Development

    No job is as varied as founder. We’ll help you learn and develop new skills through evening talks, workshops and dinners. As a member of our portfolio, you’ll have access to these after you graduate from the programme.

  • Powerful Partnerships

    We’ll help you make the connections you need to succeed, be that investors, clients or strategic partners. We’ll also help you make the most of what our parent company Jaguar Land Rover, a heritage brand and huge investor in R&D, can offer.

  • London Workspace

    We’ll make you feel at home at InMotion HQ – our Central London offices – while you’re part of our seed programme. You’ll be surrounded by exciting companies building the future of transport, mobility and travel.

  • Fundraising Support

    Our relationship goes beyond just this initial investment. We’ll use our expertise and networks to make sure you’re fully prepared to secure the follow-on funding you need.

What we’re looking for

Are you improving the way we move?

We invest solely in businesses in the fields of mobility, transportation and travel. That could mean companies tackling problems directly, such as navigation or ride sharing. Or it could mean the underlying technologies and enablers, like fintech products or software platforms. You’ll have...

  • Team

    • Deep domain knowledge
    • The technical and creative capability to build a world class product
    • Genuine passion for the product and solving the problem it tackles
    • Strong and supportive co-founder relationships
  • Product

    • Deep domain knowledge
    • Potential to have a significant impact on the way people and goods move from A to B
    • Difficult for others to replicate
    • Driven by meaningful insight into customer needs and behaviours
  • Business model

    • Coherent analysis of the unit economics of the business
    • Addressing a significant, global market

Frequently asked questions

What is InMotion?

InMotion Ventures invests in the future of mobility, transportation and travel.

As a business, we have three key strands of activity:

  • Our seed programme, through which we provide pre-seed investment and world class support to up to 10 early stage startups per year.
  • Beyond the programme we also work with high growth startups, providing investment at all stages from Seed to Series B.
  • Finally, we also work with the wider Jaguar Land Rover business to develop new products and services.
What is the Seed Programme?

InMotion’s six month programme for early stage technology startups developing products and services in the mobility, transportation and travel sector.

During the programme, we provide you with the following:

  • Pre-seed investment*
  • Hands-on support from our in-house team, including experienced, exited entrepreneurs, designers and technologists
  • Curated masterclasses, talks and events
  • Access to our deep network of industry partners and investors
  • Workspace at InMotion HQ

*We don’t have pre-prescribed terms. We make decisions on the funding we offer, and at what valuation, on a case by case basis.

What makes this different from other programmes, incubators and accelerators?

Our exclusive focus on mobility, transportation and travel. We have deep expertise, an extensive network in the sector, and the industry-specific knowledge to help you scale quickly.

Our bespoke investment terms. We provide the right amount of funding, at the right valuation, rather than adopting a one-size-fits-all approach.

Our in-house team. We provide both strategic guidance from experienced entrepreneurs and hands-on support from our in-house design and tech team. They include front and back end developers, data scientists, UX-UI designers, service designers and experts in finance and investment.

Our ability to provide follow-on investment. We have the ability to participate in follow-on funding rounds when we see a compelling case for doing so.

No cohort model. We accept applications on a rolling basis, so you can join us at any time of year.

Our brand. InMotion is a subsidiary of Jaguar Land Rover, a well-loved, trusted and innovative heritage brand. Partnering with us sends a powerful message.

What funding do you provide?

We provide investment to all teams joining the programme at the point of entry. We don’t have a one-size-fits-all investment model. Instead we judge every business on its merits.

We’re seeking investment, but joining a programme doesn’t seem right for us. Should we still get in touch?

Absolutely. We invest from pre-seed up to Series B, so even if this programme doesn’t feel right for you, do still get in touch with the team.

What does ‘mobility, transportation and travel’ mean? What sort of businesses are you looking for?

Our area of interest covers a wide range of products, services and business models. These include:

  • Mobility services (eg ride sharing, car sharing, on-demand transit)
  • Technologies and supply chain elements that power mobility products and services (eg fintech products, software platforms, applications of AI to mobility, etc)

What unifies everything we are interested in is that it must have a significant impact on the way people and goods move from A to B.

If in doubt, get in touch with a member of the team to discuss whether your product fits within our investment criteria.

We do not currently invest in hardware-focused businesses or automotive technologies at an early stage. If you’re a hardware or auto-tech business, we would recommend contacting the Jaguar Land Rover Tech Incubator programme in Portland, Oregon.

Do you invest in single-founder businesses?

Typically we seek to invest in teams, rather than single founders. That said, we occasionally take on Entrepreneurs in Residence, so if you’re a single founder with a great idea, it’s still worth getting in touch.

How many startups does InMotion invest in?

During a typical year, we expect to up to 10 businesses on the programme. Applications are accepted on a rolling basis, so you can join us at any time.

What’s the selection process?

First, complete our simple application form. Once we’ve received your application, we’ll get back to you ASAP with any further questions.

If there’s a good mutual fit, we’ll invite you to pitch to our investment committee. The format and approach of your pitch is entirely up to you, although we’ll help out by telling you the key elements we’d like to see covered. We’re keen to see how you present your business and talk about the product.

We love demos, so wherever possible would like to see the product in action.

Following the pitch, we might ask you for a couple of follow-up calls, or to meet another InMotion team member.

Once we know everything we need to know, we’ll let you know our decision.

Do we have to be based in London?

For the duration of the programme, we require at least two of the founding team to be based at our London offices. A key benefit of joining is co-location with a vibrant community of mobility, transport and travel start-ups.

How long is the programme?

Six months. At the end of that period, we’ll work with you to decide how best to work together going forwards. We don’t disappear once you graduate.

What’s the deadline for applications?

There is none. We accept applications at any time, and companies join the programme on a rolling basis. If you want to join us, we suggest pitching ASAP to give yourself the best opportunity to do so.

Does it cost money to participate?

There is a charge of £6,000 + VAT for each company joining the programme, which is deducted from the total funding we provide to the business. This fee (which equates to £1,000 per month, per company) is there to cover some of the basic costs of running the programme and workspace.

What’s in it for Jaguar Land Rover?

Jaguar Land Rover has a long history of innovation, and is among the biggest investors in R&D in the UK manufacturing sector. InMotion is one of a number of JLR initiatives continuing that heritage.

Like any investor, we seek financial returns, but we also look to find trusted, category-leading partners we can collaborate with for years to come.

Get Started

Ready to go?

Apply now to begin your formal application on F6S, or simply enquire to send us a quick note of interest.

Apply now