Studio 107

Studio 107 is InMotion’s start-up studio. We create, pilot and scale mobility businesses from the ground up.

Studio 107 looks for mobility opportunities that can generate excitement and command a price premium across the globe. Everything we do aims to take advantage of the strengths of Jaguar Land Rover and deliver its Destination Zero strategy – zero emissions, zero accidents and zero congestion.

We design our services with the same discipline that the Jaguar and Land Rover designers use when they design a car. Our team combines the best of customer-centric design with the practical skills, curiosity and gritty mindset needed to launch quickly.

Most importantly we bring innovators and leaders from within and outside our industry to to really take ownership of each venture. We are on constant lookout for the leaders who can take an idea and turn it into a business, alongside us.

All our ventures meet a clear customer need and are assessed against three criteria. First, Are customers more than happy and paying a price premium for the service? Second, is it showing a roadmap to profitability in the mid-long term? And finally is this an investable business?


Bringing the best of service design to our ventures

Our people have the skills and experience to answer most questions, whether we are building tech, forming a consumer proposition or executing a financial plan. We are proud that we come from a wide range of industries and backgrounds.

The Studio 107 Team