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After a brief time in the Private Banking sector, Isobel has forged a long-standing and successful career in automotive.
Always orientated around the product and its route to market, her career started at BMW UK, before taking her to BMW AG where she launched in-car telematics systems across Europe and North America. Whilst there, Isobel began her transition and ascent into Rolls-Royce Motor Cars, where after heading up the Global Product Strategy & Management team during a time of significant product line expansion, she established a new division at Rolls-Royce, known as Global Retail.
In May 2018 she left the BMW Group to build on her passion for data and its potential to revolutionise the automotive retail journey as Managing Director of the digital marketing agency Autotorq.
After a career enjoying the benefits of company cars, her reticence to be locked into an inflexible long-term contract or suffer the depreciation associated with the purchase of a new car, Isobel couldn’t resist the opportunity to lead the launch of a flexible, hassle-free subscription business. She also became Carpe’s first member since it’s relaunch in 2019.
In her spare time she is also an advisor to the board in the relaunch of the iconic Moke brand, as well as an avid property developer. Living in Chichester, West Sussex with her husband and two young daughters, Isobel loves enjoying the outdoors and being out on the water.