Say hello to:
Lars is Managing Director of InMotion Studio 107.
Lars has been in senior roles in the tech industry for over 20 years. In 1994, whilst studying computer science, he co-founded ASK, a digital imaging company and by 1999 he was CTO at Munich based digital signage startup friendlyway AG.
In 2002 Lars moved into his first role in the automotive industry at BMW, working on large-scale IT projects.
In 2006 he started with Rolls-Royce Motor Cars as Chief Information Officer, later heading up its Bespoke business. He is also a successful angel investor and non-executive board member at several mobility start-ups.He joined Jaguar Land Rover in 2018, where he heads the company’s Venture Studio.
Lars studied at Technical University of Munich and University of Hagen and holds a master’s degree with distinction in Computer Science. He is married with two grown up children and lives in West Sussex.