Gen Phoenix Says ‘Price, Performance and Planet’ Considerations will Drive Adoption of Reengineered Leather

Gen Phoenix Says ‘Price, Performance and Planet’ Considerations will Drive Adoption of Reengineered Leather

London-based Gen Phoenix wants to revolutionize the leather industry. The 15-year-old firm, which reengineers leather production scraps into new materials, has been moving beyond its roots in the mass transportation sector to take on the world of fashion. Elyse Winer, who served as a partner at investment firm Material Impact, was brought on to serve as the company’s chief marketing officer (CMO) in March following the announcement of an $18 …